18 in ‘18 Campaign
![](https://freight.cargo.site/t/original/i/3886b2b73e1ef6ed6a5db6fc3809c16e9c11adac5ede9a84d6a1820e9894d6c0/18IN18_logopink.jpg)
![](https://freight.cargo.site/t/original/i/126551883ea29a2091d550eb47d20d0de366fa8486e438987780b0d17da54ea7/18IN18_logogrey.jpg)
![](https://freight.cargo.site/t/original/i/a6a35c9969f1f815355cfdb205746af6f3e9c37b1720c25b1d3d88987b37848a/18IN18_photologo.jpg)
![](https://freight.cargo.site/t/original/i/0e1fdf3499d75b54519733824312b123d150183825dd7dcb5a9349fff4ae990a/WildPost_COMP.jpg)
![](https://freight.cargo.site/t/original/i/721985b1fa3b614e06d24205173996dcb813444a6ed8b2091172ae54e7b0a3db/18in18_Sq_Grey_WantChange.jpg)
![](https://freight.cargo.site/t/original/i/3a42c5da012c08f995b556c0141d0a76ac270bb43ddd1e833c718e58dfa348b4/18in18_Sq_Pink_History.jpg)
![](https://freight.cargo.site/t/original/i/7cb525d0081a44cb56bc0da1d789172c49e3661b0f4e48750cbfb9b005cfe092/18in18_Sq_YelloLogo.jpg)
![](https://freight.cargo.site/t/original/i/9397544f3509f09bc261239a9004692c7b33e47bd211113148fd78d1a56d4f96/18in18_FB_brown_MakeThem.jpg)
![](https://freight.cargo.site/t/original/i/9e2a0b5a615f154b9176ab6b3fffabd260b8d385ff5a1b93e112ac926c3f8af8/18in18_FB_blue_StopWaiting.jpg)
A visually arresting campaign aimed at encouraging youth voter turnout, especially people turning 18 in 2018. The goal was to challenge, inspire and empower while avoiding standard youth-vote marketing tropes. The visual language and the messaging is bold, clear and never trite.
DESIGN, COPYWRITING
© 2022, MATTHEW EGAN