Barton F. Graf Identity
![](https://freight.cargo.site/t/original/i/9bb87c4bb0601770552bba336c4b7b7d5d430a350144881e0dfe8845c6889b79/BAR_Logo_LG.jpg)
![](https://freight.cargo.site/t/original/i/fcde60a0460a99ceb37f978d4eb7dfbcf77c5525926556e2f7d303a7998a3b33/Barton_OnlylogoYellowblk.jpg)
![](https://freight.cargo.site/t/original/i/336b7f5d1356856e642c547c657e5b18d51377bba45a413ad43e4620dbd88c05/Barton_sunglasses.jpg)
![](https://freight.cargo.site/t/original/i/d2eff755a55bce6ce894395aac6f1dc20462e30f07d0af8bf55bdc4aafab60ce/Barton_cards.jpg)
![](https://freight.cargo.site/t/original/i/5675c7d2292de1b6243224f4648e2d221331841e3ac558d8426ec51718215a30/Barton_door.jpg)
![](https://freight.cargo.site/t/original/i/352833ebdf468cc931941b06066797ff1fada8e445189b1f989e8d7353ce9dd5/Barton_Thumb.jpg)
![](https://freight.cargo.site/t/original/i/6c1a6021d2f1cbfdb51d0ae002a5db3dc6b7c6849ac3f21dfea91f2eba2c3bfe/Barton_window.jpg)
Identity redesign for the award winning New York City advertising agency (RIP)︎. The new system sought to give a clearer voice to the evolving agency (known for its humor) that would allow it to show a growing diversity in its body of work.
DESIGN, PHOTOGRAPHY
© 2022, MATTHEW EGAN