Burger King Xmas


Burger King’s commitment to letting customers “have it your way” doesn’t stop at just food. Rather than present the world with yet another standard set of holiday decorations, we created packaging that invited folks to express themselves and have a bit of fun. The designs were simple: presenting a blank template on one side, and our shot at customization on the other. The 2019 launch involved sending blanks to artists to decorate with their work posted to social media and auctioned for charity.  At Jones Knowles Ritchie.
DESIGN DIRECTION,
DESIGN, ILLUSTRATION,


PRESS: DIELINE


© 2024, MATTHEW EGAN