Jack-in-the-Box campaign
![](https://freight.cargo.site/t/original/i/d30dd83a165a023b33736db89334cadd533e41a742706b5624f5b1350970424d/Jack_Postersx3.jpg)
![](https://freight.cargo.site/t/original/i/f49778e1cd86fb9719faf259b86dae1ab9b6a7491658ee6198bf40d9a7ace22c/EGNAsset-4.jpg)
![](https://freight.cargo.site/t/original/i/3d3cc815b8b49089dcc7ed5a04c94008886f65191909926cdb7e6295e784c7f3/Jack_OOH2_red.jpg)
![](https://freight.cargo.site/t/original/i/8188a8dc558b2e0a52e1370761a32788d3d00c141a72a53a2f4bd1448c926b26/Jack_OOH1_green.jpg)
![](https://freight.cargo.site/t/original/i/44101a828ec7c5c60d55bcdf1bf9091da2ab94f86ddd0c0e098942143b26979c/Jack_OOH3_blue2.jpg)
![](https://freight.cargo.site/t/original/i/7a76dbe43a453a2d7a42bb34867220912e08ab8faddcf1682a34402bd6d21ec1/Jack_magazine_blue.jpg)
![](https://freight.cargo.site/t/original/i/536bdfc2ac5a85aaf1019f8d386d116e04820fc1928ea5824aedd071f30b9885/EGNAsset-3.jpg)
The challenge to create a bold, iconic re-imaging of Jack-in-the-Box's well known "Jack" character resulted in this visually arresting concept which stripped away the photographic elements and reduced the character to a purely graphic version of it's classic ball-shaped head. Embracing a bold, vibrant color palette complemented the brand's existing graphic identity and humorous tone of voice. In Collaboration with Mashburn Katz.
DESIGN
© 2022, MATTHEW EGAN