Jack-in-the-Box campaign


The challenge to create a bold, iconic re-imaging of Jack-in-the-Box's well known "Jack" character resulted in this visually arresting concept which stripped away the photographic elements and reduced the character to a purely graphic version of it's classic ball-shaped head. Embracing a bold, vibrant color palette complemented the brand's existing graphic identity and humorous tone of voice. In Collaboration with Mashburn Katz.
DESIGN


© 2024, MATTHEW EGAN