Jet-Puffed — Matthew Egan

Jet-Puffed Rebrand

_{A go-to brand in an increasingly crowded category, Kraft’s Jet-Puffed marshmallows was in need of some graphic stand-out on shelf as well as more intentional off-pack personality. The existing assets required more purpose and some rethinking that would transform Jet-Puffed from an ingredient aisle staple to a joyous, un-ignorable icon. At Jones Knowles Ritchie.}

DESIGN DIRECTION,
DESIGN, ILLUSTRATION,

PRESS: DIELINE, BRAND NEW