Midtown Athletic Club: Studio Branding
A series of unique identities and brand elements for individual studios, cafes and other areas operating within Midtown Athletic Club. These range from weight rooms, group fitness studios and mind/body facilities to restaurants and bars.
DESIGN, ART DIRECTION, PHOTOGRAPHY, NAMING, COPYWRITING
Arena




The Field





The Spa



Ride




Theater





Samadhi



© 2022, MATTHEW EGAN