Midtown Athletic Club: Studio Branding
A series of unique identities and brand elements for individual studios, cafes and other areas operating within Midtown Athletic Club. These range from weight rooms, group fitness studios and mind/body facilities to restaurants and bars.
DESIGN, ART DIRECTION, PHOTOGRAPHY, NAMING, COPYWRITING
Arena
![](https://freight.cargo.site/t/original/i/2b6e4fa50be4b1bc5e865896a04070d66ed9fafee33aa2b9339bd68bde9302b6/MID_ArenaLogo.jpg)
![](https://freight.cargo.site/t/original/i/e75e7a85c5cfb491461563eaa1d7b58989532577b91ab14b606c58037a99fd36/MID_ArenaPoster.jpg)
![](https://freight.cargo.site/t/original/i/dd1463c6ca2c84a56b4f522af9b58a3d7afeeb29cc69e98eed9e23293938f5b1/MID_ArenaGraphics2.jpg)
![](https://freight.cargo.site/t/original/i/409064eb5d00d40ab22d70062d865dc8a82737c5291571c699f1b304e367f986/MID_ArenaShieldA.jpg)
The Field
![](https://freight.cargo.site/t/original/i/f74927a67f312a54735fdad9f799be69186c8e292b76e8e397a147591dec0884/MID_FieldLogo.jpg)
![](https://freight.cargo.site/t/original/i/c22d87d8a7915100b838b86eb9eb37e44e07de707aad9dfb77f8e9cce57d7f6c/MID_FieldPoster_BW2.jpg)
![](https://freight.cargo.site/t/original/i/d82979fe89a8e4991d756f283aab8b076eaa5c60168f368fb0b14d41a240f24b/MID_FieldGraphics.jpg)
![](https://freight.cargo.site/t/original/i/630b24bba4de80248fe04defd0c6ced243e36bd35d706b8e13a6e36036394073/MID_FieldShirt1.jpg)
![](https://freight.cargo.site/t/original/i/93de55e031b559fc6ee236a527d07fe21ebcb79f7e9a021fbf56712568c984b9/MID_FieldPhoto1.jpg)
The Spa
![](https://freight.cargo.site/t/original/i/d86d0721ff4e3a379aa7490f7c785a8e8d677081fd91c87d1ef79130d3f68daa/MID_SpaLogo.jpg)
![](https://freight.cargo.site/t/original/i/85af15fad81f6f2851d03ddee425a929033ec019ba27d1bd842161d9846e0a10/MID_SpaPhoto1.jpg)
![](https://freight.cargo.site/t/original/i/37d5bb6e74e5a8df47590f25de6a92b4b3838703adf5750888993be1ab4ecab9/MID_SpaMenu_comp3.jpg)
Ride
![](https://freight.cargo.site/t/original/i/02cbfa81908e14d3f21365d4f3c6eb1c05ec49fa5dd027f92c94dfa8491035fa/MID_RideLogo.jpg)
![](https://freight.cargo.site/t/original/i/16aa081efcf19af3cdfadf853cccfa932a5d7d01d8dd2c7c4f2272112d275f01/MID_RideLogo2.jpg)
![](https://freight.cargo.site/t/original/i/58f2afe3d6c10d57aba9d7046387e746c570b03e38d05875504ab8c3e8e1c4d0/MID_RideShirt1.jpg)
![](https://freight.cargo.site/t/original/i/3be3244fa342154ea79af6fc2ee026b516bc2fdf7e12e8576dd856393fbf03e3/MID_RidePhoto1.jpg)
Theater
![](https://freight.cargo.site/t/original/i/3a2a7dccd2fe97c7f7445f74f2aa0350d820e2d797a52e0d21eaba465bfbe791/MID_TheaterLogo3.jpg)
![](https://freight.cargo.site/t/original/i/a8a5d183a4088d48e8ef8ed94a210fee62c5e0a7e772e5292aeb04a66b89dc62/MID_TheaterPosters.jpg)
![](https://freight.cargo.site/t/original/i/10f0a25b1ec291f22e2f21e3313d8cbf50131918535e383b4ac18195ca8467e4/MID_TheaterShirt.jpg)
![](https://freight.cargo.site/t/original/i/42e3a057396bc4f23a8b3275b6c8f35fbd346f4e5e6c2bb4e1e156243f813f8d/MID_TheaterSignage.jpg)
![](https://freight.cargo.site/t/original/i/cf78cb5f039ab3368adcef074611600b3dddd59c3ef5e3947406b6269f4e4104/MID_TheaterEntry.jpg)
Samadhi
![](https://freight.cargo.site/t/original/i/4c9f39e8b6863589bba45f19b994dea1813f7c6407cebdeb6f40f4448f6a806c/MID_SamadhiLogo.jpg)
![](https://freight.cargo.site/t/original/i/d091ab3f5da683538bb818d57a103d7acca9f65024a0d9193949bb32a96c4fec/MID_SamadhiMandalas.jpg)
![](https://freight.cargo.site/t/original/i/25cfee41b5c9bec1ccab7f8a8ba6ffd08e02797e48ef9f10bdc7935e503825e1/MID_SamadhiShirt.jpg)
© 2022, MATTHEW EGAN