Oscar Mayer Rebrand
The Oscar Mayer brand occupies a special place in the minds of Americans, but it had become mostly nostalgic. The team set out to remind folks of why they loved the brand and bring it into the present. This led to a complete restructuring of the brand from the core identity, to its packaging architecture, to the creation of... a streetwear collection—all led by the brand’s hero yellow, its distinctive rhomboid shape and the iconic Wienermobile. At Brand Opus.