MATTHEW EGAN
WORK  INFO



Long overdue rebranding for the beloved chicken restaurant. As Popeyes expanded globally and reconnected with fans at home the brand sought to “grow up.” Balancing bold, clean graphics with energetic illustration and a new mouthwatering photographic style, Popeyes was able to reinvigorate its brand while staying true to its New Orleans roots. At Jones Knowles Ritchie.




DESIGN DIRECTION, ART DIRECTION,
GRAPHIC DESIGN, ILLUSTRATION

PRESS— FASTCO, LOOKA



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