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	<title>Matthew Egan CD</title>
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	<pubDate>Fri, 28 Aug 2026 15:12:14 +0000</pubDate>
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		<pubDate>Tue, 04 Jun 2024 19:17:08 +0000</pubDate>

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Design and creative direction for intrepid brands and agency partners





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		<title>SimpleFit</title>
				
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		<pubDate>Tue, 13 Jan 2026 14:19:29 +0000</pubDate>

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	SimpleFit is a new fitness studio concept that provides AI-guided strength training that provides members with a simple, effective, full-body strength workout. The design system communicates the inherent simplicity of the 30 minute guided sessions, and is infused with the joyful satisfaction that comes with feeling stronger.






	
	
DESIGN, ART DIRECTION
	

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	The Oscar Mayer brand occupies a special place in the minds of Americans, but it had become mostly nostalgic. The team set out to remind folks of why they loved the brand and bring it into the present. This led to a complete restructuring of the brand from the core identity, to its packaging architecture, to the creation of... a streetwear collection—all led by the brand’s hero yellow, its distinctive rhomboid shape and the iconic Wienermobile. At Brand Opus.



Illustrations by Robin Davey




	 

	DESIGN DIRECTION,DESIGN, ART DIRECTION,

PRESS: DIELINE1, DIELINE2,
	
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&#60;img width="3840" height="2162" width_o="3840" height_o="2162" data-src="https://freight.cargo.site/t/original/i/5686098581cbba5348a2c17c08619fb55d3000bf6fbcf023da41d907b35ac74c/ME_DVAsset-23.png" data-mid="229684003" border="0"  src="https://freight.cargo.site/w/1000/i/5686098581cbba5348a2c17c08619fb55d3000bf6fbcf023da41d907b35ac74c/ME_DVAsset-23.png" /&#62;
&#60;img width="1500" height="1687" width_o="1500" height_o="1687" data-src="https://freight.cargo.site/t/original/i/ee6c2109f7422b661350748e857c6525a5b7ee49df643f893620dc8c2b3dba3b/Datavant_8.1.png" data-mid="212308836" border="0"  src="https://freight.cargo.site/w/1000/i/ee6c2109f7422b661350748e857c6525a5b7ee49df643f893620dc8c2b3dba3b/Datavant_8.1.png" /&#62;
&#60;img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/b80f584d40c3368d94a86b552861dba61a49ae7d0b1a2e52448e1c0c2288d8ba/Datavant_5.gif" data-mid="212308833" border="0"  src="https://freight.cargo.site/w/1000/i/b80f584d40c3368d94a86b552861dba61a49ae7d0b1a2e52448e1c0c2288d8ba/Datavant_5.gif" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/98b70ece3162d90932fbe081a663734ea30c06e2105bb6fdbe17a7e8946f5a88/Comp-1_2.gif" data-mid="229682164" border="0"  src="https://freight.cargo.site/w/1000/i/98b70ece3162d90932fbe081a663734ea30c06e2105bb6fdbe17a7e8946f5a88/Comp-1_2.gif" /&#62;

	
	
	
	After an industry-buzzing merger, Datavant needed to re-establish itself as a category leader in health data logistics. The brand’s mission to provide clear, usable, secure data to its customers informed the foundation for a new identity system. Vivid, focused color and crisp design behaviors cue the theme of clarity and simplicity. At Interbrand NY.


	
	
CREATIVE DIRECTION,DESIGN, ART DIRECTION,
	

&#38;nbsp;</description>
		
	</item>
		
		
	<item>
		<title>Jet-Puffed</title>
				
		<link>https://matthew-egan.com/Jet-Puffed</link>

		<pubDate>Tue, 04 Jun 2024 19:07:22 +0000</pubDate>

		<dc:creator>Matthew Egan CD</dc:creator>

		<guid isPermaLink="true">https://matthew-egan.com/Jet-Puffed</guid>

		<description>
	

&#60;img width="6000" height="3000" width_o="6000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/efeed174894a666ccc0b73ac3adf262d1a61fcdf849cde812a51ae210757824f/CORE-SOLO-copy-1_Extended.jpg" data-mid="212308780" border="0"  src="https://freight.cargo.site/w/1000/i/efeed174894a666ccc0b73ac3adf262d1a61fcdf849cde812a51ae210757824f/CORE-SOLO-copy-1_Extended.jpg" /&#62;
&#60;img width="6000" height="3600" width_o="6000" height_o="3600" data-src="https://freight.cargo.site/t/original/i/ea0a4519e7a833c64bce7d8993c8587c98de7c740fdd26049dd40684d6ebb9a4/KHC_JetPuffed_Render_CorePack_Group.jpg" data-mid="212308779" border="0"  src="https://freight.cargo.site/w/1000/i/ea0a4519e7a833c64bce7d8993c8587c98de7c740fdd26049dd40684d6ebb9a4/KHC_JetPuffed_Render_CorePack_Group.jpg" /&#62;
&#60;img width="15234" height="8045" width_o="15234" height_o="8045" data-src="https://freight.cargo.site/t/original/i/7d784e4c2744eef42f5b06349214802a7a9b5e2dfb8074308d8cab5a4fc78c2d/KHC_JetPuffed_Logo_Rainbow.jpg" data-mid="212308784" border="0"  src="https://freight.cargo.site/w/1000/i/7d784e4c2744eef42f5b06349214802a7a9b5e2dfb8074308d8cab5a4fc78c2d/KHC_JetPuffed_Logo_Rainbow.jpg" /&#62;
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&#60;img width="2978" height="1488" width_o="2978" height_o="1488" data-src="https://freight.cargo.site/t/original/i/535bc9830ad3a284747467d4c9a250e3daaabb812bc73e27307d4cccdef2faf8/Screen-Shot-2020-08-21-at-10.26.55-AM.png" data-mid="212308786" border="0"  src="https://freight.cargo.site/w/1000/i/535bc9830ad3a284747467d4c9a250e3daaabb812bc73e27307d4cccdef2faf8/Screen-Shot-2020-08-21-at-10.26.55-AM.png" /&#62;
&#60;img width="2067" height="896" width_o="2067" height_o="896" data-src="https://freight.cargo.site/t/original/i/269347a286383b27b5afd1b6e1c53a93fd7fb8e1bcf331165abed154ec147c84/jet_puffed_LOGO_before_after.png" data-mid="212308788" border="0"  src="https://freight.cargo.site/w/1000/i/269347a286383b27b5afd1b6e1c53a93fd7fb8e1bcf331165abed154ec147c84/jet_puffed_LOGO_before_after.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/41e3dac4f5c20995299149fe2c22015d182c54c2c801cf9e0c8343b8f990eca3/KHC_JetPuffed_PackIllustrations_Gif.gif" data-mid="212308778" border="0"  src="https://freight.cargo.site/w/1000/i/41e3dac4f5c20995299149fe2c22015d182c54c2c801cf9e0c8343b8f990eca3/KHC_JetPuffed_PackIllustrations_Gif.gif" /&#62;





	
	A go-to brand in an increasingly crowded category, Kraft’s Jet-Puffed marshmallows was in need of some graphic stand-out on shelf as well as more intentional off-pack personality. The existing assets required more purpose and some rethinking that would transform Jet-Puffed from an ingredient aisle staple to a joyous, un-ignorable icon. At Jones Knowles Ritchie.



	
	DESIGN DIRECTION,DESIGN, ILLUSTRATION,

PRESS: DIELINE, BRAND NEW
	
</description>
		
	</item>
		
		
	<item>
		<title>Cornell Supper Club</title>
				
		<link>https://matthew-egan.com/Cornell-Supper-Club</link>

		<pubDate>Fri, 28 Aug 2026 15:12:14 +0000</pubDate>

		<dc:creator>Matthew Egan CD</dc:creator>

		<guid isPermaLink="true">https://matthew-egan.com/Cornell-Supper-Club</guid>

		<description>

&#60;img width="3841" height="2160" width_o="3841" height_o="2160" data-src="https://freight.cargo.site/t/original/i/e82b25285cfbb0ae79eb147c7ae362c885c809fc8c93935450dc152d3e1c28c0/CSC_Case-LogoAsset-352x-8.png" data-mid="251816514" border="0"  src="https://freight.cargo.site/w/1000/i/e82b25285cfbb0ae79eb147c7ae362c885c809fc8c93935450dc152d3e1c28c0/CSC_Case-LogoAsset-352x-8.png" /&#62;
&#60;img width="1921" height="2160" width_o="1921" height_o="2160" data-src="https://freight.cargo.site/t/original/i/f6d904659c2939bea8d4ed5356ccd3579d72dc4710be5e81293d2fa4694b7c25/CSC_caseAsset-72x-8.png" data-mid="251816152" border="0"  src="https://freight.cargo.site/w/1000/i/f6d904659c2939bea8d4ed5356ccd3579d72dc4710be5e81293d2fa4694b7c25/CSC_caseAsset-72x-8.png" /&#62;
&#60;img width="1921" height="2160" width_o="1921" height_o="2160" data-src="https://freight.cargo.site/t/original/i/002360ba1baa2df865194598021ff2ac071ba99df8be290f66e35cc4062839db/CSC_animatedlogo.gif" data-mid="251663149" border="0"  src="https://freight.cargo.site/w/1000/i/002360ba1baa2df865194598021ff2ac071ba99df8be290f66e35cc4062839db/CSC_animatedlogo.gif" /&#62;
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&#60;img width="1551" height="1551" width_o="1551" height_o="1551" data-src="https://freight.cargo.site/t/original/i/7f7eff1c6e5968ab95584a23cd8d0360be2b5b972d8be76caf8ac69a7058de02/CSC_CaseAsset-52x-8.png" data-mid="251663197" border="0"  src="https://freight.cargo.site/w/1000/i/7f7eff1c6e5968ab95584a23cd8d0360be2b5b972d8be76caf8ac69a7058de02/CSC_CaseAsset-52x-8.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a66634e8be33b6e1a9989a31767ad206147707b1859201557716a02d007de708/CSC_CaseAsset-22x-8.png" data-mid="251662850" border="0"  src="https://freight.cargo.site/w/1000/i/a66634e8be33b6e1a9989a31767ad206147707b1859201557716a02d007de708/CSC_CaseAsset-22x-8.png" /&#62;

	
	
	
	Brand design system for a Cornell University student-operated event dining project where real chefs serve elevated farm-to-table fare. The pairing of brush drawn illustrations with literary type conveys the club’s mission of providing affordable gourmet dining for guests and invaluable experience for students.


	
	
DESIGN, ILLUSTRATION
	

&#38;nbsp;</description>
		
	</item>
		
		
	<item>
		<title>Popeyes</title>
				
		<link>https://matthew-egan.com/Popeyes</link>

		<pubDate>Tue, 04 Jun 2024 19:07:25 +0000</pubDate>

		<dc:creator>Matthew Egan CD</dc:creator>

		<guid isPermaLink="true">https://matthew-egan.com/Popeyes</guid>

		<description>
&#60;img width="2113" height="1188" width_o="2113" height_o="1188" data-src="https://freight.cargo.site/t/original/i/66038304055bf858ad0b3111e2ee384607267886a546fa384d59b2749415c8f6/1.-Popeyes-Redesign-by-Jones-Knowles-Ritchie---OOH.jpeg" data-mid="212308797" border="0"  src="https://freight.cargo.site/w/1000/i/66038304055bf858ad0b3111e2ee384607267886a546fa384d59b2749415c8f6/1.-Popeyes-Redesign-by-Jones-Knowles-Ritchie---OOH.jpeg" /&#62;
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&#60;img width="3772" height="2514" width_o="3772" height_o="2514" data-src="https://freight.cargo.site/t/original/i/3bd069d3277c80ebe840fe471b1e23fae45bddb24756e4977fcd247fb0a9db28/13.-Popeyes-Redesign-by-Jones-Knowles-Ritchie---US-Marrero-Exterior.jpeg" data-mid="212308801" border="0"  src="https://freight.cargo.site/w/1000/i/3bd069d3277c80ebe840fe471b1e23fae45bddb24756e4977fcd247fb0a9db28/13.-Popeyes-Redesign-by-Jones-Knowles-Ritchie---US-Marrero-Exterior.jpeg" /&#62;
&#60;img width="3889" height="4862" width_o="3889" height_o="4862" data-src="https://freight.cargo.site/t/original/i/201841e03dc353f884db6057c9b8655a1c282d1806ad11aef8122ba226f97e04/Popeyes_BI_TestShoot_0730_101419.jpg" data-mid="212308808" border="0"  src="https://freight.cargo.site/w/1000/i/201841e03dc353f884db6057c9b8655a1c282d1806ad11aef8122ba226f97e04/Popeyes_BI_TestShoot_0730_101419.jpg" /&#62;
&#60;img width="8000" height="3635" width_o="8000" height_o="3635" data-src="https://freight.cargo.site/t/original/i/1b9413f02de0a3965bc7735a524526d740fc51641ef2cb5f53c92d6e524cd10b/3.-Popeyes-Redesign-by-Jones-Knowles-Ritchie---Packaging-Static.jpeg" data-mid="212308798" border="0"  src="https://freight.cargo.site/w/1000/i/1b9413f02de0a3965bc7735a524526d740fc51641ef2cb5f53c92d6e524cd10b/3.-Popeyes-Redesign-by-Jones-Knowles-Ritchie---Packaging-Static.jpeg" /&#62;
&#60;img width="6678" height="4452" width_o="6678" height_o="4452" data-src="https://freight.cargo.site/t/original/i/4bb2453a5911d3645f3f2e67027d1e7f190b724ddd61298343c567c62d0ff9a4/20190513-POPEYES0777_02.jpg" data-mid="212308807" border="0"  src="https://freight.cargo.site/w/1000/i/4bb2453a5911d3645f3f2e67027d1e7f190b724ddd61298343c567c62d0ff9a4/20190513-POPEYES0777_02.jpg" /&#62;
&#60;img width="2067" height="896" width_o="2067" height_o="896" data-src="https://freight.cargo.site/t/original/i/a9082e7d27a9817076cb99ecb8f6d9b69b18a746d52ad5c891b3c5f74da41ae6/4.-Popeyes-Redesign-by-Jones-Knowles-Ritchie---Before-vs--After-Logo-Static2.jpg" data-mid="212308804" border="0"  src="https://freight.cargo.site/w/1000/i/a9082e7d27a9817076cb99ecb8f6d9b69b18a746d52ad5c891b3c5f74da41ae6/4.-Popeyes-Redesign-by-Jones-Knowles-Ritchie---Before-vs--After-Logo-Static2.jpg" /&#62;
&#60;img width="4500" height="3036" width_o="4500" height_o="3036" data-src="https://freight.cargo.site/t/original/i/43856c65ea85779bb35833feeabe3554cc5f6e3521d15094f5fad27294f5f705/2.-Popeyes-Redesign-by-Jones-Knowles-Ritchie---OOH-2.jpeg" data-mid="212308802" border="0"  src="https://freight.cargo.site/w/1000/i/43856c65ea85779bb35833feeabe3554cc5f6e3521d15094f5fad27294f5f705/2.-Popeyes-Redesign-by-Jones-Knowles-Ritchie---OOH-2.jpeg" /&#62;


	
	
Long overdue rebranding for the beloved chicken restaurant. As Popeyes expanded globally and reconnected with fans at home the brand sought to “grow up.” Balancing bold, clean graphics with energetic illustration and a new mouthwatering photographic style, Popeyes was able to reinvigorate its brand while staying true to its New Orleans roots. At Jones Knowles Ritchie.


	DESIGN DIRECTION, ART DIRECTION,GRAPHIC DESIGN, ILLUSTRATION
PRESS— FASTCO, LOOKA
	
</description>
		
	</item>
		
		
	<item>
		<title>Everfox</title>
				
		<link>https://matthew-egan.com/Everfox</link>

		<pubDate>Mon, 27 Jan 2025 15:19:22 +0000</pubDate>

		<dc:creator>Matthew Egan CD</dc:creator>

		<guid isPermaLink="true">https://matthew-egan.com/Everfox</guid>

		<description>
&#60;img width="5760" height="3240" width_o="5760" height_o="3240" data-src="https://freight.cargo.site/t/original/i/aa757f4df23994637027acc5e7e7c2a4ab6fcc41586dcfa678e2a843d02b5f0a/EVERFOX_logo_Wind.jpg" data-mid="225588106" border="0"  src="https://freight.cargo.site/w/1000/i/aa757f4df23994637027acc5e7e7c2a4ab6fcc41586dcfa678e2a843d02b5f0a/EVERFOX_logo_Wind.jpg" /&#62;
&#60;img width="5760" height="3240" width_o="5760" height_o="3240" data-src="https://freight.cargo.site/t/original/i/06f23e8c8719b4cf24748993f3e7848a09517bec68d0de850a2c19b62335441b/EVERFOX_logo_Carrier.jpg" data-mid="225588103" border="0"  src="https://freight.cargo.site/w/1000/i/06f23e8c8719b4cf24748993f3e7848a09517bec68d0de850a2c19b62335441b/EVERFOX_logo_Carrier.jpg" /&#62;
&#60;img width="5760" height="3240" width_o="5760" height_o="3240" data-src="https://freight.cargo.site/t/original/i/27d24bd28611ba033d3a3d58ab4ada6a8beee6a8f023fd7f0dc4c64175e29afb/EVERFOX_logo_Solar.jpg" data-mid="225588105" border="0"  src="https://freight.cargo.site/w/1000/i/27d24bd28611ba033d3a3d58ab4ada6a8beee6a8f023fd7f0dc4c64175e29afb/EVERFOX_logo_Solar.jpg" /&#62;
&#60;img width="5760" height="3240" width_o="5760" height_o="3240" data-src="https://freight.cargo.site/t/original/i/79849060159c77df8cff489644b1b0bd4f2ce3827c703e24e4739c1e9f0699e5/EVERFOX_logo_Fighters.jpg" data-mid="225588104" border="0"  src="https://freight.cargo.site/w/1000/i/79849060159c77df8cff489644b1b0bd4f2ce3827c703e24e4739c1e9f0699e5/EVERFOX_logo_Fighters.jpg" /&#62;

&#60;img width="2910" height="2015" width_o="2910" height_o="2015" data-src="https://freight.cargo.site/t/original/i/f1d1c1eff83376028054b94e3d906fc35374faef0cc9e6457f9905f03cf13cff/EVR_Asset-13x-8.png" data-mid="225589501" border="0"  src="https://freight.cargo.site/w/1000/i/f1d1c1eff83376028054b94e3d906fc35374faef0cc9e6457f9905f03cf13cff/EVR_Asset-13x-8.png" /&#62;
&#60;img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/432d19571745844b35da92cd311332b230a6a78fb968946fecaaea44ca57950b/Everfox_Tradeshow-posters.jpg" data-mid="225588112" border="0"  src="https://freight.cargo.site/w/1000/i/432d19571745844b35da92cd311332b230a6a78fb968946fecaaea44ca57950b/Everfox_Tradeshow-posters.jpg" /&#62;
&#60;img width="3000" height="2008" width_o="3000" height_o="2008" data-src="https://freight.cargo.site/t/original/i/2bfb45fe0a8f8dc16a95fe89198b87e05345ff6c84da244cf7d1ca1278710de4/01_Cap-Mock-up_front-view_EVERFOX.jpg" data-mid="225588097" border="0"  src="https://freight.cargo.site/w/1000/i/2bfb45fe0a8f8dc16a95fe89198b87e05345ff6c84da244cf7d1ca1278710de4/01_Cap-Mock-up_front-view_EVERFOX.jpg" /&#62;
&#60;img width="3020" height="1959" width_o="3020" height_o="1959" data-src="https://freight.cargo.site/t/original/i/1c7d14e1fed7c6e0e70f066d63497bae4a9a0dcab9d54e6ecbc97184002592e8/EVERFOX_mobile2.jpg" data-mid="225588111" border="0"  src="https://freight.cargo.site/w/1000/i/1c7d14e1fed7c6e0e70f066d63497bae4a9a0dcab9d54e6ecbc97184002592e8/EVERFOX_mobile2.jpg" /&#62;
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&#60;img width="3457" height="1945" width_o="3457" height_o="1945" data-src="https://freight.cargo.site/t/original/i/98a3851cff6ca3fc0821dc6c1666e22b3f3c2542c371647ff78c96a4f60cfe28/EVERFOXAsset-13x-100.jpg" data-mid="225588113" border="0"  src="https://freight.cargo.site/w/1000/i/98a3851cff6ca3fc0821dc6c1666e22b3f3c2542c371647ff78c96a4f60cfe28/EVERFOXAsset-13x-100.jpg" /&#62;



	
	
	
	Everfox (formerly Forcepoint Federal), a newly spun off cybersecurity brand, aimed to extend its well-earned reputation for cutting-edge security to the public, having previously catered exclusively to government and defense clients. For Everfox, digital assets are either secure or they're not; there's no gray area and no room for error. Embracing this ethos, the new brand embraced a predominantly black and white palette and a crisp, structured graphic language. At Interbrand NY.


	
	
CREATIVE DIRECTION,DESIGN, ART DIRECTION,
	

&#38;nbsp;</description>
		
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		<title>Viva Books</title>
				
		<link>https://matthew-egan.com/Viva-Books</link>

		<pubDate>Mon, 03 Feb 2025 15:26:08 +0000</pubDate>

		<dc:creator>Matthew Egan CD</dc:creator>

		<guid isPermaLink="true">https://matthew-egan.com/Viva-Books</guid>

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	Branding for an independent book store.


	DESIGN, ILLUSTRATION
	
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	<item>
		<title>Rihs Ventures</title>
				
		<link>https://matthew-egan.com/Rihs-Ventures</link>

		<pubDate>Sat, 05 Apr 2025 20:57:09 +0000</pubDate>

		<dc:creator>Matthew Egan CD</dc:creator>

		<guid isPermaLink="true">https://matthew-egan.com/Rihs-Ventures</guid>

		<description>

&#60;img width="3725" height="2095" width_o="3725" height_o="2095" data-src="https://freight.cargo.site/t/original/i/e870abf0b4fd3382ab0516bc00063b987e846081969d00060e24eb5baa1dd07d/ME_RVAsset-7.png" data-mid="229380742" border="0"  src="https://freight.cargo.site/w/1000/i/e870abf0b4fd3382ab0516bc00063b987e846081969d00060e24eb5baa1dd07d/ME_RVAsset-7.png" /&#62;
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&#60;img width="1847" height="2983" width_o="1847" height_o="2983" data-src="https://freight.cargo.site/t/original/i/bcb0d193e0d547a21bfb1c683e458c4a67a1505ab318d5f5f7591a060b1eab37/ME_RVAsset-12.png" data-mid="229385603" border="0"  src="https://freight.cargo.site/w/1000/i/bcb0d193e0d547a21bfb1c683e458c4a67a1505ab318d5f5f7591a060b1eab37/ME_RVAsset-12.png" /&#62;
&#60;img width="1800" height="2025" width_o="1800" height_o="2025" data-src="https://freight.cargo.site/t/original/i/3e91440ad8c062cb815d815abcaabda1fe867187aa537dbd70dfe115b309a723/Rihs_Hoodie-logo.jpg" data-mid="229385471" border="0"  src="https://freight.cargo.site/w/1000/i/3e91440ad8c062cb815d815abcaabda1fe867187aa537dbd70dfe115b309a723/Rihs_Hoodie-logo.jpg" /&#62;



	
	Identity system for&#38;nbsp;a boutique venture advisory, specializing in guiding founders and innovators in emerging technologies, and navigating the global regulatory environment.


	DESIGN
	
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